Our story began in 2006 when we lost our treasured son and brother, Lee Alexander, to a previously unknown heart condition.
We searched far and wide for a way to honor his life that felt right, and eventually we discovered memorial jewelry. The concept resonated with us and we were soon envisioning new family heirlooms commissioned in Lee's honor.
Jewelry as beautiful as our memories of Lee, so we could keep him with us at all times. Jewelry as strong as Lee's spirit, so we could wear it with peace of mind and pass our pieces down to our children. Jewelry that could be the most elegant and meaningful memorial to his life that we could imagine.
But nothing we could find was beautiful or strong enough to make our vision real. In 2010, we realized we'd have to take matters into our own hands. We enlisted the help of a few jewelers, designers, and other "experts."
The hardest part? Protecting Lee's ashes without compromising our desired aesthetic. But after years of research and development, we managed to develop a unique platinum pod that could be permanently laser-welded shut.
At that point, we commissioned our pieces, and we could not have been more thrilled once they arrived. The exact look and feel we desired, and way higher quality than anything we'd seen elsewhere. This brought us a particular joy that is beyond words and which we felt compelled to share with the world.
As a result, in 2012, Lee Alexander & Co was born.
We commissioned award-winning jewelers to build out a complete catalog of designs. We refined our supply chain so that we could source each piece ethically and on an individual basis. We resolved to produce our pieces entirely in the USA and figured out how to make it happen.
By 2017, we felt ready to launch our first Shopify store. We were delighted to make our first sale in early 2018, and even more so when that client wrote on Facebook:
To immortalize those that we love and have lost with the most elegant memorial jewelry master-crafted from only the highest-quality precious metals and gemstones.
To create memorial rings and necklaces that are both worthy of the life they honor and durable enough for worry-free everyday wear.
So you can proudly and elegantly keep your loved one with you at all times and pass down a beautiful symbol of their memory—a new family heirloom—down through the generations.